About Us


Phoenix Frozen Foods

We are a fourth generation, family-owned and run, Australian company.

Our business began almost a century ago when our family’s first generation started potato farming in the Gembrook area. Over the years, the second and third generations of our family have invested in farming land and developed a successful potato farming business.

In 2010, our family expanded our passion for potato farming into food manufacturing and we built our own potato cake/scallop manufacturing facility on our very own farm in Gembrook.

During the early hours of the 19th February 2020, the potato cake facility on our farm was engulfed by fire, from here Phoenix Frozen Foods was born.  With the launch of Phoenix Frozen Foods, we are proud to be able to continue the well known brands of Niceicle Supreme Frozen Foods and Bay Seafoods.

Our factory is HACCP-certified. This means that our food production processes follow the strictest standards from start to finish, producing exceptional quality frozen foods for the Australian market.