Circa 1930, Saverio Gallenti started potato farming near Gembrook.
In 1941, Saverio’s daughter, Vincenza, married Carmelo Dell’Universita. Carmelo and Vincenza were inseparable, working together and farming in Gembrook, alongside Saverio.
They were one of the many families who pioneered potato farming in the area.
In 1961, Carmelo and Vincenza’s daughter, Gaetana married Bartolo Failla.
They shared a passion for potato farming and established their life on their farm in Gembrook and raised their 5 children on the land they love and call home.
In 2010, the family united to expand the farming operation into food manufacturing. Post a tragedy on the 19th February 2020, which resulted in the burning down of this initial facility, Phoenix Frozen Foods was established and a new facility erected.
Today, the business is owned, managed, and operated by the parents, Bart and Gae Failla and their daughter, Annmarie Hyndman and son-in-law, Samuel Hyndman.